what i did
The 2016 season marked the final season of Vin Scully's incredible career as the voice of the Dodgers. In addition to celebrating all of Vin's accomplishments throughout the season, I wanted a social media campaign that brought the fans into the celebration. #DearVin was a way to hand the microphone to the fans to express what Vin meant to them.
how i did it
Once the idea was finalized, I knew I wanted to do a little more than just hit the retweet button. So, I designed templates that I could use to share the letters to Vin which I hope made the campaign a little more special.