#DearVin

Los Angeles Dodgers

view live project

what i did


The 2016 season marked the final season of Vin Scully's incredible career as the voice of the Dodgers. In addition to celebrating all of Vin's accomplishments throughout the season, I wanted a social media campaign that brought the fans into the celebration. #DearVin was a way to hand the microphone to the fans to express what Vin meant to them.

how i did it


Once the idea was finalized, I knew I wanted to do a little more than just hit the retweet button. So, I designed templates that I could use to share the letters to Vin which I hope made the campaign a little more special.