what i did
The 2016 season marked the final season of Vin Scully's incredible career as the voice of the Dodgers. In addition to celebrating all of Vin's accomplishments throughout the season, I wanted a social media campaign that brought the fans into the celebration. #DearVin was a way to hand the microphone to the fans to express what Vin meant to them.
#DearVin by @BryanCranston pic.twitter.com/x6ec4RnTAs
— Los Angeles Dodgers (@Dodgers) September 24, 2016
Same, @BBrett_01, but we're going to give it a shot tonight. #DearVin pic.twitter.com/aJO6b44FAl
— Los Angeles Dodgers (@Dodgers) September 23, 2016
#DearVin- When I met you I was too nervous to ask for a picture, so I took a picture of your shoes next to mine.#nocreaselikeaVincrease pic.twitter.com/z8oH78kgcM
— Eric Stonestreet (@ericstonestreet) September 25, 2016
5 solid #smsports ideas for inspiration. https://t.co/Os03pkqSYN pic.twitter.com/GB99MflpA0
— Jess Smith (@WarJessEagle) September 27, 2016
how i did it
Once the idea was finalized, I knew I wanted to do a little more than just hit the retweet button. So, I designed templates that I could use to share the letters to Vin which I hope made the campaign a little more special.