Los Angeles Dodgers

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what i did

The 2016 season marked the final season of Vin Scully's incredible career as the voice of the Dodgers. In addition to celebrating all of Vin's accomplishments throughout the season, I wanted a social media campaign that brought the fans into the celebration. #DearVin was a way to hand the microphone to the fans to express what Vin meant to them.

how i did it

Once the idea was finalized, I knew I wanted to do a little more than just hit the retweet button. So, I designed templates that I could use to share the letters to Vin which I hope made the campaign a little more special.